Unlock deeper understanding of your target HCPs with Social Audience Intelligence

Discover what physicians are really saying​ on the world’s most secure, private HCP social platform.

Why Social Audience Intelligence?

Social Audience Intelligence is crucial to understanding your target audience and to informing content and communication strategies.

Make better, more informed decisions about your HCP strategy by leveraging custom analysis of private physician conversations on your topics of choice.

Drug rating

Industry trends

Identify and dig into specific topics that are trending among physicians.

Competitive intelligence

Gain insights into competitors and their perception among physicians.

Educational needs assessment

Identify gaps in knowledge to inform your HCP education strategy.

Disease insights

Join the discussions physicians are having to determine what symptoms, challenges, and information they encounter most with certain diseases.

Treatment insights

Understand how physicians perceive different molecules, drug classes and treatment pathways.

Content creation

Create relevant and engaging content by understanding the topics and issues that resonate most with HCPs.

Keep your finger on the pulse of the global HCP community

Sermo offers turnkey solutions to inform, engage, and measure using Social Audience Intelligence.

Audience insights report

Monitor conversation trends and insights over time,​ based on keywords/phrases of your choice. ​Macrolevel AI summary of key takeaways included in all reports.

Audience insights report

Self-serve insights with the Conversations API

Plug the past 2 years of Sermo Conversations into your social listening tool to get a comprehensive understanding across private and public platforms.

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Intelligent targeting

Identify incremental physician targets to add to your Sermo campaign based on content topics they are engaging around, including comments, shares, likes, clicks, or votes.​ Expand the base of potential subscribers via the long-tail social effect.

Intelligent targeting

AI-analyzed Poll of the Week

Generate organic discussion and answer meaningful, poignant questions with the Poll of the Week, which receives promotion across the entire Sermo platform.

AI-analyzed Poll of the Week

Ready to take your physician insights to new heights with Sermo’s full suite of Social Audience Intelligence capabilities?

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