Run with Peter

You Donate. We Donate. 5,000+ Doctors Run.

Together, we move medicine forward.

Hi, I'm Peter Kirk. Husband, Father, Sermo CEO and Cancer Survivor

I was diagnosed with Acute Myeloid Leukemia at the height of the Covid-19 pandemic and received a life-saving bone marrow transplant at Memorial Sloan Kettering Cancer Center on June 9, 2021. Determined to build back the physical endurance I lost while lying in a hospital bed intubated and unconscious, I trained for and finished the NYC Marathon five months post-transplant.  

My transformation from patient to survivor simply could not have happened without the crucial medical research that has advanced the science of bone marrow transplantation.

So, my mission now is to empower and inspire others and push the limits of what’s possible. Together with my company Sermo and 5,000+ physicians, we’re creating the first-ever global, connected event – “Run with Peter” – to raise money for medical research.  

I am asking select leaders in the pharma community who are creating miracles – including you – to help us reach our goal of raising at least $2M of life-saving research funds. Sermo is donating the initial $250,000 to kick things off – so only $1,750,000 to go ;) 

And now the big question – how will the funds be allocated? Doctors will tell us which areas of medical research are most important to them and then vote with their feet – the more distance covered by those who support the same cause, the more funds it will receive.

You donate. We donate. Doctors run.  

Together, we move medicine forward. Let’s run for research! 

Run with Peter
Sunday, June 12, 2022
Everywhere! 🌎
Minimum 5,000 physician runners (and their healthcare teams)
$2M+ raised by pharmaceutical leaders  
Reserve my spot

Who's registered so far?

1,500+ / 5,000
physician runners
total runners
Peter Kirk

Peter Kirk

Husband, Father, Sermo CEO and Cancer Survivor

Join me & 5,000+ physician runners  

Reserve your spot in our Partner Program and benefit from: 

Bronze Partner
Silver Partner
Gold Partner
Purple Official Sponsor
Only 1 available
< $50,000
Opportunity to save lives & make a real impact  
Demonstrate your commitment to medical research & innovation 
Logo placement on registration website  
Premier placement
Social Media Tags on "Run with Peter" posts  (1x/week)
Premier placement
Logo placement on t-shirt 
Premier placement
Logo placement on all event emails 
Premier placement
Special announcement to all global physicians upon signing up as a partner (email, social platform posts) 
Premier placement
Dedicated email from your CEO to 1.3M Sermo HCPs post event – a meaningful touchpoint to speak directly with our global community  

Contribute to our Physician Awards Ceremony

A little healthy competition never hurt anyone! Be the exclusive sponsor of physicians who go “above and beyond” to show their dedication to medical research and our doctor-led run.  

Fastest Runner

Fastest 1mile
Fastest 5k
Fastest 10k
$10,000 /each

Runner with Most Distance Pledged


Runner with Largest Healthcare Team Participating


Show your dedication to medical research

Contact us to reserve your spot & learn more about how to get involved 

First name
Last name
What partner package are you interested in?
What physician reward are you interested in? (optional)

Thank you for your dedication to life-saving medical research!

A member of our team will be in touch shortly to discuss next steps. We can't wait to partner with you! In the meantime, check out our progress to date by visiting
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Run with PEter