Hello! Peter Kirk here, CEO of Sermo, husband, father, and cancer survivor.
You may remember my story: I was diagnosed at the height of Covid-19 with Acute Myeloid Leukemia (AML) and given almost no chance of survival. Through the power of medical advancement, I was given a second chance at life when a 25-year-old man, my amazing donor Sam, donated 850 million life-saving stem cells. Five months post-transplant, I found myself joyfully ripping off my patient wristband as I crossed the finish line of the 2021 NYC Marathon. It was then I knew my life's work had only just begun.
Today, I am a cancer survivor with a renewed purpose to pay it forward throughy new charitable organization, Be Your Possible, and our 2nd annual Run with Peter event. Our inaugural run took place in June of last year and attracted thousands of physicians from around the world to unlock a $250,000 donation from Sermo towards the medical research causes most important to doctors.
This year, I am asking select leaders in the pharma community who are creating miracles – including you – to help us raise as much as we can for medical research (Sermo is donating the initial $250,000 to kick things off!). As a global healthcare community, we can make a difference – no matter how big or small our own footsteps may seem – when combined with others, our impact is exponentially greater.
And now the big question: how will the funds be allocated? Doctors will tell us which areas of medical research are most important to them and then vote with their feet – the more distance covered by those who support the same cause, the more funds it will receive.
You donate. We donate. Doctors run.
So, let’s hit the road and move medical research forward!
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