Enhance your 2025 HCP digital strategy

Innovative omnichannel solutions

Connect with 1M+ global physicians and advanced-practice providers (APPs) through meaningful, deep engagement on Sermo’s Social Platform.

Schedule a demo today!

Discover the missing piece to omnichannel success: HCP Social

Reach and scale is critical to a successful omnichannel strategy, but it's deep HCP engagement that results in practice-changing behavior. Walled-garden social platforms like Sermo provide a unique opportunity for verified, guaranteed engagement in a medically relevant environment.

Complete the omnichannel puzzle with HCP social

What do 1M+ triple-verified HCPs do on Sermo?

Engage

2.6M+ engagements per year (comments, posts, reactions)

Solve

50k+ patient cases crowd-sourced annually

Share

1.1M drug ratings and counting based on real-world experience

4 mins/session
Average time on site (vs. pharma websites at 2 min/session)*
13M+
engagements in 2023
8
Average logins per member/month
*Source: Sermo Platform Analytics, August 2024; 9 Clouds Article, Performance Benchmarks for Healthcare SEO

Drive brand growth with a suite of peer-to-peer engagement solutions

Feed-based

Optimize your existing content to authentically engage target physicians with educational Posts, Image/Video Ads & Image Carousels.

Message-based

Create a holistic, multi-touchpoint campaign with dedicated emails, monthly newsletter sponsorships and direct messages.

Educational solutions

Host pre-recorded educational events to engage HCPs with Sermo Rounds or provide “always-on" access for HCPs to educate themselves and engage with peers in our Knowledge Repository.

Deliver the right message at the right time to the right HCPs

Leverage Sermo’s first- and zero-party data to drive more meaningful engagement.

Triggered messaging

Serve your content to specific physicians who take certain actions during your campaign (e.g. watched your video or engaged with you ad)

Triggered messaging

Dynamic targeting

Continually hone your targeting criteria to reach new physicians over the length of your campaign on a regular basis.

Dynamic targeting

Personalization

Deliver 1-1 experiences with dynamic content based on your physician segmentation data*

*Personalization available for Video/Image Ads, Dedicated Emails and Direct Messages

Personalization

Success stories

See how Sermo has transformed HCP engagement

The power of building a 1:1  relationship with your customers  over time on social

Exposure to targeted engagement campaigns drives physician Rx & recommendation intent

Break through the clutter with ADvantage Solutions

Inform and measure impact with primary & organic insights

Benefit from our 20+ years of Market Research experience with a suite of modular, end-to-end research offerings

Your questions
Our flexible research offerings
Who should I engage and partner with?
Opinion Leader Identification & Profiling
What content will resonate with my customers?
ADVantage Solutions: Message & Concept Testing
What is the impact of my overall strategy?
Brand Pulse: On-Demand ATU
How influential was my peer-to-peer program?
Sermo Program Impact & Perception Studies
What is the organic conversation from HCPs around my disease state?
Social Intelligence Audience Insights Report

Want a sneak peek into Sermo's walled-garden HCP social platform?