“The Influence of Influencers” Report
How-to: Master the Influencer Game in Healthcare Marketing
The landscape of medical information and education has transformed, with HCPs now taking center stage as powerful and influential voices. HCP opinion leaders have become pivotal in driving education, shaping perceptions and influencing decision-making among their peers. For pharma marketers, understanding this dynamic is essential to crafting impactful marketing strategies in partnership with influencers.
Download this exclusive report to:
- Access in-depth proprietary insights gleaned from Sermo’s study of 300+ US physicians fueled by our proprietary RealTime technology
- Understand who the modern healthcare influencer is and what makes them credible
- Discover best practices for identifying, profiling, and activating healthcare influencers and DOLs
- Learn which content strategies and formats resonate the most to ensure successful influencer marketing campaigns
Eager to unlock these valuable insights PLUS gain perspectives from top experts in the field?
Tune-in to our Digital Pharma East panel discussion with Sermo Medical Advisory Board members Dr. Monica Kapoor, MD, FACOG OB/GYN and Dr. Shivang Joshi, MD, MPH, RPh., FAHS Neurology, Headache Medicine.